Zee Keralam has announced an engaging new initiative for its audience with the launch of the ‘Chembarathy and Durga Pattusaree contest’, introduced alongside its two newly launched fiction serials ‘Chembarathy’ and ‘Durga’, which began airing this week.

As part of the promotional activity, the channel is giving viewers the opportunity to win 10 premium silk sarees every day. The contest has been designed to celebrate the arrival of the new mega serials and reward loyal viewers for their consistent support.

To participate, viewers simply need to tune in to ‘Chembarathy’ at 8 pm and ‘Durga’ at 8:30 pm on Zee Keralam. A contest question will be displayed during each episode. Participants can submit their answers by following the instructions flashed on-screen. All correct responses will then be entered into a daily lucky draw from which the winners will be selected.

The channel will distribute 10 silk sarees each day, chosen from the pool of correct entries. With this initiative, Zee Keralam aims to create deeper audience engagement while enhancing the viewing experience of its new fiction properties.

The contest is expected to boost viewership for the freshly launched shows, while giving audiences an added reason to tune in every evening.