English business news channel ET NOW has announced the launch of two flagship shows — ‘South Central’ and ‘The Interview with Ayesha Faridi’ — further strengthening its programming slate with a mix of regional insight and in-depth conversations.

In a press release, Times Network said South Central will debut on Monday, September 29, airing weekdays from 5.30 pm to 6.00pm. Anchored by Jude Sujendran, the show will explore South India’s growing importance as both an economic engine and a cultural powerhouse. Covering the five southern states, it will span business and economy, politics and policy, cinema and culture, as well as food and lifestyle — offering viewers a comprehensive view of the region’s influence on India’s future.

‘The Interview with Ayesha Faridi’, premiering on Friday, October 3 at 3.30 pm, will showcase candid and meaningful 25-minute conversations with some of India’s most powerful voices. Hosted by Ayesha Faridi, Executive Editor, ET NOW and ET NOW Swadesh, the show will feature marquee leaders from business, markets, policy, sports, and culture. Each episode promises to move beyond daily headlines, unpacking bold decisions, untold stories, and insider strategies shaping India’s present and future.

Commenting on the launch, Times Network said, “With ‘South Central’ and ‘The Interview with Ayesha Faridi’, ET NOW further strengthens its commitment to delivering high-impact programming that goes beyond fleeting headlines. Both the shows embody our vision of combining sharp analysis with engaging narratives, offering viewers unmatched perspectives on the people and forces shaping India’s economy, politics, and culture.”

Part of Times Network, ET NOW has established itself as India’s premier English business news channel, reaching audiences across 16 countries. Beyond markets and finance, the channel is known for incisive coverage of the economy, policy, and development under its ethos ‘Rise with India’. Its existing line-up includes marquee market shows such as ‘The Market, First Trades, and Closing Trades’.

With the launch of ‘South Central’ and ‘The Interview with Ayesha Faridi’, ET NOW is aiming to broaden its storytelling canvas, combining sharp regional focus with thought leadership at the national and global stage.