Amazon MX Player’s new reality series Rise and Fall has quickly climbed the charts, securing a spot among the Top 2 original reality shows in India, according to Ormax ratings.

Premiering on September 6, the show has already captured wide attention across metros as well as rural markets, generating over 500 million views through reels, memes, and social media chatter, the streamer stated.

Featuring 15 celebrity contestants from Bollywood, music, sports, entrepreneurship, and digital media, ‘Rise and Fall’ is hosted by entrepreneur Ashneer Grover. The show unfolds as a high-stakes social experiment built around themes of power, strategy, and competition, offering audiences a mix of drama, alliances, betrayals and shifting dynamics over 42 days.

Karan Bedi, Director and Head – Amazon MX Player, said, “With ‘Rise and Fall’, Amazon MX Player is redefining reality television for India. We went back to the basics of what audiences want and enjoy – not just spectacle and drama, but strategy, leadership, and emotion. By reimagining a global format through an Indian lens, we’re bringing viewers a bold, refreshing, and powerful narrative that resonates deeply with today’s audiences.”

On the brand front, the show is also seeing strong traction. Girish Prabhu, VP and Head of Advertising, Amazon India, noted, “The response from brands has been phenomenal. The beauty of unscripted shows is that brands don’t just sit on the sidelines — they become part of the story. From the drama to the lighter moments, integrations feel natural and memorable.”

The format, created by Banijay India with sets designed by National Award-winning art director Omung Kumar, is designed to spark conversations across platforms. Contestants include Arbaaz Patel, Aarush Bhola, Aahana Kumra, Aditya Narayan, Arjun Bijlani, Dhanashree Verma, Kubra Sait, Kiku Sharda, Anaya Banger, Nayandeep Rakshit, Bali, and Akriti Negi. The first elimination saw Noorin Sha exit the competition.