Chennai is glowing with celebrations as Prime Video yesterday unveiled a special tribute video dedicated to superstar Rajinikanth, marking his remarkable 50 years in cinema.

The launch coincided with the release of his much-anticipated Tamil action thriller ‘Coolie’ on the streaming platform.

The tribute video, released as part of a press statement, honours Rajinikanth’s unmatched cinematic journey, his trademark style, and the extraordinary bond he continues to share with fans across generations. It captures the essence of his iconic screen presence and the unwavering love of audiences who have celebrated his work for five decades.

Adding to the grandeur, Prime Video has rolled out a striking billboard campaign across Chennai, turning the city’s streets into a vibrant tribute. Featuring Rajinikanth’s most memorable punchlines, the billboards are reimagined as fan tributes, transforming public spaces into a living canvas that reflects the superstar’s legendary career and larger-than-life persona.

Meanwhile, ‘Coolie’ is now streaming on Prime Video in Tamil, with dubbed versions available in Telugu, Malayalam and Kannada. The film is accessible in over 240 countries and territories, making it a global celebration of Rajinikanth’s cinematic legacy. A gritty action thriller, ‘Coolie’ dives into themes of justice, loyalty, and high-stakes drama, offering audiences a gripping ride that has already generated massive excitement.