India projected to add 21 mn pay TV subs by 2026

The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay TV subscribers between 2020 and 2026, which would take the global total to 1.02 billion.

Between 2020 and 2026, 92 countries will add pay TV subscribers and 46 countries will lose subscribers, Advanced TV reported yesterday.

“China and India will together continue to provide just under half the world’s pay TV subscribers,” said Simon Murray, Principal Analyst at Digital TV Research.

“China will lose 10 million subscribers between 2020 and 2026 as OTT platforms are more appealing than traditional pay TV. However, India will add 21 million pay TV subscribers. The US will be the biggest loser — down by 16 million subscribers,” Murray added.

IPTV will add 63 million subscribers between 2020 and 2026 to take its total to 378 million.

There will be 412 million cable TV subscribers (both analogue and digital) by 2026, 46 million lower than the 458 million recorded in 2020.

Satellite TV will lose 8 million subscribers to total 203 million. Pay DTT will grow by 6 million subs to reach 25 million. Many of the pay DTT subscribers will be in Africa, Advanced TV quoted from the research.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India projected to add 21 mn pay TV subs by 2026

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