Aaj Tak, the flagship channel of the India Today Group and one of India’s most trusted news brands, has cemented its dominance in the Hindi digital news space with a remarkable performance on Instagram.

According to the latest ComScore Social report for August 2025, Aaj Tak captured an extraordinary 51 percent market share of Instagram actions (total) among a custom list of Hindi news competitors, reaffirming its position as the clear leader in digital engagement.

As highlighted in a press release from the news network, the channel’s dominance comes from a strong digital-first strategy, which has consistently placed mobile and social consumption at the core of its approach. With an unmatched mix of short-form video content, impactful storytelling, and interactive features, Aaj Tak has struck a chord particularly with Gen Z and millennial audiences. The strategy has allowed it to drive engagement levels that not only surpass competitors but also dwarf them in absolute numbers.

The report revealed that Aaj Tak garnered an astounding 110 million total Instagram actions in August, while the next best competitor managed just 26 million. With a market share larger than all its rivals combined, Aaj Tak has established itself as the most engaging Hindi news brand on social media, delivering both reach and impact to users and advertisers.

The ComScore recognition is more than just a statistical achievement; it underscores the India Today Group’s forward-looking vision to blend editorial credibility with social-native storytelling. It also reflects the trust that millions of viewers place in Aaj Tak as their go-to news source every day. By successfully marrying credibility with digital innovation, Aaj Tak has emerged as the top choice for audiences and brands seeking authentic connection in a crowded media landscape.

With its 51 percent market share of Instagram actions, Aaj Tak not only leads but redefines the benchmark for social engagement in Hindi news media, setting the tone for how news brands must adapt to the changing patterns of audience consumption in the years ahead.