Netflix announced on Wednesday that Eunice Kim, its Chief Product Officer since 2023, will be leaving the company. The role will be taken over in the interim by Chief Technology Officer Elizabeth Stone, as the streaming giant manages the transition at a critical phase in its product and advertising strategy.

According to a Reuters report, Kim joined Netflix in 2021 to lead the consumer product innovation team and played a pivotal role in reshaping the platform’s viewing experience. Earlier this year in May, she spearheaded a major redesign of Netflix’s connected-TV interface aimed at simplifying navigation and improving user engagement. She also helped drive several key initiatives that contributed to the company’s subscriber growth.

Reflecting on her five-year stint, Kim said, “Over the past five years, we grew the business together from 200 million to over 300 million members by successfully launching and scaling many major growth initiatives, including the ads plan.” Her departure comes at a time when Netflix continues to focus on expanding its global footprint, diversifying revenue streams, and strengthening its competitive edge in the crowded streaming market.

Before joining Netflix, Kim held leadership roles at Google Play and YouTube, where she gained significant experience in consumer-focused product development.

Netflix, which recently beat Wall Street’s earnings expectations for the second quarter and raised its annual revenue guidance, has been testing new strategies to retain and expand its subscriber base. While its ad-supported plan is designed to attract price-sensitive users, the company has reiterated that advertising will not be a primary revenue driver in the near term. Alongside this, Netflix has introduced live events, including WWE wrestling, as part of its efforts to broaden its audience base and offer advertisers new opportunities.

Kim’s exit marks a notable change in Netflix’s leadership team, even as the company continues to innovate and pursue its growth trajectory in the global streaming industry.