Birla Tyres has announced its association as the official Tyre partner of the DP World Asia Cup 2025, marking a major brand partnership with one of the most celebrated cricket tournaments in the world. The collaboration reflects the company’s vision to align with the spirit of cricket – a sport that unites millions across countries and cultures.

According to Birla Tyres company, the tournament, set to be one of the year’s biggest sporting spectacles, will see Birla Tyres strengthen its brand visibility on both domestic and international platforms. The company said the values of performance, reliability, and endurance that drive its business strongly resonate with the game of cricket and its fans.

Speaking on the partnership, Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said: “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”

Echoing his sentiment, Dr. Chandra Narain Maheswari, Whole-Time Director & CEO of Dalmia Bharat Refractories Limited, added: “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”

For decades, Birla Tyres has built its reputation on high-quality, durable, and innovative products across categories. With a strong presence in India and a growing global footprint, the company continues to evolve while staying true to its core values of dependability and excellence.

The tie-up with the DP World Asia Cup 2025 is expected to further cement its positioning as a trusted partner in mobility, progress, and growth.