Streaming platform aha has teamed up with Snapchat to power the fourth season of ‘Telugu Indian Idol’, creating new ways for fans to engage with contestants both on and off the screen. The announcement was made in a press release, highlighting how the partnership aims to connect aha’s massive viewership with Snapchat’s young Gen Z audience.

The collaboration blends television and social media by bringing the show closer to audiences through college activations, creator-led initiatives, and interactive fan engagements. One of the highlights is an exclusive Snap School session, a masterclass in modern stardom where contestants were trained on how to authentically connect with fans, create viral moments on Spotlight, and use AR Lenses to amplify their presence.

Arathi Venugopal, Creator Partnerships, Regional Markets, India, said, “The creativity and energy of young Telugu audiences are incredible, and we see them embracing Snapchat every day to connect with their closest friends. This partnership with a beloved show like Telugu Indian Idol 4 feels so natural because it’s about that same spirit of expression. Our goal is to empower contestants to share their journey in a way that’s real and personal, staying connected with family and friends as they step into the spotlight.”

aha CEO Ravikant Sabnavis echoed this sentiment, noting that the tie-up with Snapchat allows contestants to take their journeys beyond the television stage and into the digital world. “This collaboration reflects aha’s commitment to nurturing talent and Snapchat’s mission to foster creative expression,” he said.

The initiative aligns with the show’s larger goal of not only discovering and promoting raw singing talent but also preparing contestants for global visibility in a digital-first era. By leveraging Snapchat, Telugu Indian Idol 4 contestants can extend their reach far beyond the competition, building lasting connections with fans and creating a vibrant, interactive community.

As Season 4 progresses with more music, drama, and entertainment, the aha–Snapchat partnership promises to make the journey of every contestant more personal, shareable, and deeply engaging for millions of viewers.