Shemaroo Entertainment Ltd., one of India’s oldest and most iconic names in entertainment, has announced the launch of its new Hindi movie channel, ‘Shemaroo Josh’. The channel marks a major milestone in Shemaroo’s broadcast journey, evolving from its earlier youth-focused brand ‘Chumbak TV’ into a full-fledged movie destination.

According to a press release, ‘Shemaroo Josh’ aims to capture the pulse of Indian audiences by entering the country’s most loved television genre — movies. The channel promises a line-up of high-energy blockbusters that will bring families together in front of the television, celebrating India’s unmatched love for cinema.

With a rich bouquet of titles spanning action, drama, romance and comedy, Shemaroo Josh will showcase a mix of classics and modern hits. Its library includes popular films such as ‘PK’, ‘Animal’, ‘Kantara’, ‘KGF’, ‘Bahubali’, ‘Waltair Veerayya’, ‘12th Fail’, ‘Bade Miyan Chote Miyan’ and ‘Bhool Bhulaiyaa 2’, among others.

Speaking on the launch, Hiren Gada, CEO – Shemaroo Entertainment Ltd., said: “Shemaroo has been an integral part of India’s cinematic journey, entertaining millions through one of the largest Bollywood libraries and its presence across multiple platforms. Shemaroo Josh is a natural extension of this legacy, reflecting our deep understanding of the Indian audience, their evolving tastes, and their enduring love for movies. With this channel, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”

Sandeep Gupta, COO – Broadcasting Business, Shemaroo Entertainment Ltd., added: “Shemaroo Josh marks our strategic leap into India’s most loved television genre: movies. In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. This channel is our tribute to that timeless habit, brought alive through a fresh, high-energy identity that turns every film into an event. Having established a strong broadcast presence with our general entertainment channels, this launch reflects our larger mission to grow with scale, connect with relevance, and keep cinema at the heart of Shemaroo’s legacy.”

‘Shemaroo Josh’ will be available on DD Free Dish, all leading DTH platforms, and cable networks, ensuring that blockbuster entertainment reaches households across the country.