Seasoned media executive Kavitha Jaubin has been elevated to the position of Head of Content & Strategy for aha Telugu. The development was made public by Jaubin herself through a LinkedIn post earlier this week.

“Excited to share that I’ve been elevated to Head of Content & Strategy for aha Telugu!” she wrote, “Grateful for the continued trust and the opportunity to shape compelling content and strategic direction for one of the most dynamic regional OTT platforms. Looking forward to this next chapter with renewed energy and vision!”

The move comes as part of aha’s broader strategy to strengthen its regional leadership and sharpen its content offerings in a highly competitive digital entertainment space.

Jaubin joined aha in September 2022 as SVP – Content & Strategy, initially overseeing programming for aha Tamil. Her portfolio quickly expanded to include the Telugu segment, demonstrating her adaptability and strong command over regional content markets.

With over two decades of experience in the Indian entertainment industry, Jaubin’s credentials are firmly rooted in content leadership and strategic storytelling. Prior to her tenure at aha, she held key positions at some of the country’s leading media houses, including Sun TV Network, Star Vijay, and Big FM.