Dylect, one of India’s emerging lifestyle electronics brands, has roped in actor and automobile enthusiast Rannvijay Singha as the face of its upcoming automotive technology portfolio. The move is part of Dylect’s larger strategy to enter the smart in-car electronics segment with products that promise to elevate the driving experience through safety, innovation, and ease of use.

As reported by The Economic Times, the announcement aligns with Dylect’s plan to launch a new range of smart car accessories built specifically for Indian roads and conditions. From dash cams and infotainment systems to driving assistance tools, the brand is banking on intuitive, tech-forward offerings for India’s growing segment of mobility-conscious consumers. The company believes that the partnership with Singha will help reinforce its message of dependability and relevance among young, urban drivers.

“Driving isn’t just routine for me — it’s a way of life,” Singha shared, speaking about the association. “What Dylect is building resonates deeply — tech that’s practical, smart and actually makes every journey better. I’m excited to be a part of this ride.”

Known for his adventure-packed on-screen presence and a genuine passion for motoring, Singha has long been a familiar name in India’s automobile circles. His image aligns closely with the brand values Dylect wishes to promote — ruggedness, trust, and innovation grounded in real-world usage.

Anuj Bhatia, Founder of Dylect, emphasized, “Singha isn’t just a face — he’s a symbol of what Dylect stands for: fearless, dependable, and built for real world journeys. As we gear up to launch a product that redefines how India experiences everyday driving, we’re thrilled to have a partner who embodies trust, resilience, and authenticity.”

This appointment marks a major milestone in Dylect’s journey, as the brand attempts to connect with India’s new generation of road-smart, tech-aware users. With the automotive industry rapidly evolving, especially with smart tech integration in affordable segments, Dylect aims to carve out its niche by blending performance with practicality.