CloudTV has officially rolled out its connected TV (CTV) advertising platform in a move that further strengthens its foothold in India’s fast-expanding digital content ecosystem. With this strategic launch, CloudTV aims to enable advertisers to access premium ad inventory reaching over 12 million viewers across the country.

According to a press release from CloudTV, the company has partnered with Magnite, the world’s largest independent sell-side advertising platform, to power this ambitious expansion. The collaboration allows CloudTV to tap into Magnite’s robust programmatic infrastructure, including SpringServe, to offer a range of advertising solutions—from Programmatic Guaranteed (PG) placements to Private Marketplace (PMP) access and Real-Time Bidding (RTB) capabilities.

As part of this development, CloudTV has also launched a dedicated brand platform catering specifically to advertisers, media planners, and agencies. The website is designed to provide detailed insights into inventory availability, audience segmentation, and partnership opportunities. With CTV consumption rapidly growing in India, the platform aims to deliver scalable, measurable, and data-driven ad experiences that align with evolving consumer behavior.

“CTV advertising is transforming how brands engage with audiences. With CloudTV Ads, we’re providing advertisers with the tools to tap into this shift and deliver measurable results,” said Harshad Wadivkar, Business Head – Monetisation at CloudTV. “Our collaboration with Magnite will further strengthen our platform and create new growth avenues within India’s evolving CTV ad ecosystem.”

Gavin Buxton, Managing Director, Asia at Magnite, added, “CloudTV’s reach and market presence position them as a key player in India’s booming CTV space. We’re excited to support their growth and bring scalable programmatic solutions to advertisers.”

With this launch, CloudTV positions itself as a major enabler in India’s rapidly digitising ad ecosystem, giving advertisers the means to target connected audiences with greater precision and effectiveness.