Strengthening its international footprint, Times Network has officially announced the launch of two of its flagship channels — ET NOW (Channel No. 2651) and Times Now Navbharat (Channel No. 2696) — on Rogers Xfinity TV in Canada. This strategic expansion is enabled through a distribution partnership with Ethnic Channels Group (ECG), recognized as the world’s largest multicultural broadcaster.

This press release from Times Network highlights the broadcaster’s continued commitment to serving the global Indian diaspora with premium, relevant, and credible news content. The launch of ET NOW and Times Now Navbharat on Rogers comes as part of the telecom company’s newly expanded international TV channel offering, which is available for a free preview through June 17. This allows Rogers customers to explore diverse global content before choosing to subscribe to individual international channels and theme packs tailored to their interests.

ET NOW, a leading English-language business news channel from India, aligns with Times Network’s brand philosophy of ‘Rise With India’. The channel delivers deep-dive coverage on India’s economy, markets, startups, and entrepreneurial developments. Signature shows like ‘The Market’, ‘The Money Show’, ‘Startup Central’, and ‘Buy Now Sell Now’ aim to provide the Indian diaspora with valuable financial insights and market intelligence.

Times Now Navbharat, the Hindi-language news channel from Times Network, continues its mission to deliver sharp, impactful, and focused journalism for Hindi-speaking audiences abroad. Popular programs such as ‘News Ki Pathshala’, ‘Sawal Public Ka’, and ‘Opinion India Ka’ have emerged as reliable and engaging formats for diaspora viewers seeking thoughtful and credible news coverage in their native language.

Commenting on this launch, Jagdish Mulchandani, Executive President & COO of Times Network, said, “Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand.”

Slava Levin, Co-Founder and CEO of Ethnic Channels Group, added, “It’s an attention economy in today’s fast-changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with Times Network for ET NOW (Business News) and Times Now Navbharat (Hindi News), enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide.”

The launch further underlines Times Network’s vision to extend its premium Indian broadcast offerings across global markets. With a growing international viewership, this partnership reinforces the network’s position in the global news ecosystem while ensuring that Indian-origin audiences in Canada continue to stay informed and connected to their homeland through trusted journalism.