Marking World Dengue Day 2025, TV9 Network has joined hands with trusted household brand All Out and the Indian Medical Association (IMA) to unveil a nationwide awareness campaign titled ‘Saath Ladenge Dengue Se’.

Launched as a multi-day initiative, the campaign is focused on educating the public about the dangers of mosquito-borne diseases—especially Dengue—and encouraging preventive measures at the grassroots level.

According to a press release by TV9 Network, the campaign is not limited to a symbolic observance but aims to build a sustained and meaningful conversation around the threat Dengue poses to Indian households. Amid rising Dengue cases across the country, this initiative is designed to inform citizens, shift mindsets, and reinforce the seriousness of mosquito-borne illnesses including Dengue, Malaria, Chikungunya, and Filaria.

“At TV9 Network, we believe in using the power of media to drive meaningful change,” said Amit Tripathi, Chief Revenue Officer, TV9 Network. “Through our partnership with All Out, we are not just broadcasting a campaign, we are enabling a nationwide movement to fight Dengue with knowledge, urgency, and unity.”

The campaign, Saath Ladenge Dengue Se – An All Out Initiative, includes regional programming, anchor-led video vignettes, and myth-busting expert segments under the banner “Doctor Bytes.” The programming is being broadcast across six regional channels—TV9 Bharatvarsh (Hindi), TV9 Kannada, TV9 Telugu, TV9 Marathi, TV9 Bangla, and TV9 Gujarati—ensuring its message resonates across India’s linguistic and cultural spectrum.

“Awareness is the first step toward prevention,” added Raktim Das, Chief Growth Officer, TV9 Network. “With ‘Saath Ladenge Dengue Se,’ we are blending credible medical insight with high-impact storytelling to empower families across India. This campaign exemplifies how purpose-driven content can fuel public health transformation.”

Brillon Consumer Products’ Managing Director and CEO, Mr Ratanjit Das, underlined All Out’s continued commitment to public safety. “All Out has always stood for protecting families from mosquitoes and the diseases they cause. Awareness on vector-borne diseases is still very low in India today. With Dengue on the rise, we felt the need to increase our efforts on educating consumers and work with credible partners to create mass awareness. This campaign is a step towards that goal.”

A pivotal part of the campaign includes Doctor Bytes—short video segments featuring leading doctors and IMA members who share medical guidance, bust common myths, and provide practical tips for early detection and prevention. These videos are designed to be both accessible and actionable for everyday viewers.

To amplify its reach, a national-level televised panel discussion is also being aired on TV9 Bharatvarsh. This special broadcast features senior public health experts, IMA representatives, and frontline doctors, addressing the broader implications of Dengue and stressing the importance of collective action—from families to local authorities and national health policymakers.

Dr Dilip Bhanushali, National President, Indian Medical Association, emphasized, “Preventing vector-borne diseases is a public health priority. Diseases like Dengue cannot be tackled in isolation by one individual—it needs all stakeholders coming together and collectively finding solutions. IMA is proud to collaborate on this initiative to reach households with life-saving information.”

Apart from television broadcasts, the campaign is being digitally amplified across TV9 Network’s websites, social media platforms, and YouTube channels. Shareable visuals, reels, and interactive content are being pushed out to capture the attention of India’s increasingly online audience, ensuring Dengue prevention messages travel far beyond TV screens.

With ‘Saath Ladenge Dengue Se,’ All Out, the Indian Medical Association, and TV9 Network have launched not just a campaign—but a call to action. As the country observes World Dengue Day, this collaborative initiative urges every household to take charge because prevention begins with awareness, and protection begins at home.