ABP Network has roped in seasoned media and ad-tech leader Anushrav Gulati as its new Chief Digital Officer (CDO), marking a strategic move in its ongoing digital evolution, Gulati updated his LinkedIn account.

With over two decades of experience spanning product development, programmatic advertising, and digital revenue strategy, Gulati steps into this role with a track record that mirrors India’s digital media transformation itself.

In his latest innings at ABP Network, Gulati is tasked with spearheading the broadcaster’s digital acceleration—strengthening ad-tech infrastructure, sharpening monetisation strategies, and ensuring ABP’s digital footprint matches up to global benchmarks.

Before joining ABP Network in May 2025, Gulati served as Head of Sales and Business Development at TVOptima, where he wore multiple hats—building performance-driven platforms, launching programmatic models, and consulting for ad-tech startups. His ability to craft revenue engines and scale platforms has made him one of the go-to fixers in India’s digital advertising circuit.