Fox Corporation yesterday introduced FOX One, its wholly-owned direct to consumer streaming service, in the US. FOX One will bring all of FOX’s leading news, sports and entertainment branded content together in one dynamic streaming platform.
For the first time, cord-cutters and cord-nevers will have live streaming and on-demand access to the full portfolio of FOX brands, including FOX News, FOX Business, FOX Weather, FOX Sports, FS1, FS2, BTN, FOX Deportes, FOX Local Stations and the FOX network as well as the option to bundle FOX Nation within one platform, the company said in a media statement from California.
FOX One is on track to launch in the fall ahead of the American NFL and College Football seasons, the company added.
“We know that FOX has the most loyal and engaged audiences in the industry, and FOX One is designed to reach outside of the pay TV bundle and deliver all the best FOX branded content directly to viewers wherever they are,” said Pete Distad, CEO, FOX One.
“We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform.”
In addition to many other exciting features, FOX One will feature advanced personalization technology that adapts to viewing preferences while seamlessly integrating live and video on-demand content in a cohesive experience.
Meanwhile, a CNBC report stated that Fox CEO Lachlan Murdoch, while unveiling the name and timing of the company’s upcoming streamer during a quarterly earnings call yesterday, didn’t give specifics on pricing, but added it would be in line with so-called wholesale pricing — meaning it would be similar to what pay TV distributors pay to offer its channels.
“Pricing will be healthy and not a discounted price,” the CNBC report quoted Murdoch as saying.
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.
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