In a bold move set to reshape the digital entertainment ecosystem, Dish TV India Ltd., one of the country’s leading content distribution companies and the pioneer of Direct to Home services in India, has launched FLIQS, a groundbreaking segment within its Watcho app.

The launch took place at the recently concluded WAVES 2025 Summit and is being hailed as a major leap forward in democratising OTT content in the country.

According to a press release from Dish TV, FLIQS is the company’s latest innovation aimed at empowering professional content creators across India and beyond, enabling them to showcase and monetise their work without surrendering creative control. This step follows the successful Content India 2025 Summit conducted by Dish TV in April, the first of its kind focused on building a creator’s economy. With FLIQS, Dish TV takes the vision further by offering a unique space where every professional storyteller can essentially operate like their own OTT platform.

What makes FLIQS stand out in the already crowded OTT market is its model—designed to offer exclusive, original, award-winning, and premium content in various regional and international languages. From films and web series to snackable short-format pieces, the content catalogue is available at highly affordable rates, starting from just Rs.9 per title, with a significant volume of free content also available.

More than just a content hub, FLIQS is built as a smart, user-friendly layer within the Watcho app, powered by an AI-driven recommendation engine and designed for seamless multi-screen interaction. This ensures a hyper-personalised entertainment experience tailored to each viewer’s preferences.

Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd., called the launch “a big and bold leap” for the brand. “FLIQS represents a new generation of curated digital storytelling that aligns with what today’s audience truly seeks—exclusive, differentiated content. It’s not just a new platform, it’s a statement,” he said. Dobhal also emphasised the role FLIQS will play in supporting independent content creators by giving them a premium stage to reach audiences and unlock monetisation opportunities—making it a key pillar in Dish TV’s push toward digital-first creative entrepreneurship.
Echoing the sentiment, V.K. Gupta, CTO and Business Head, Watcho, said, “FLIQS is not merely an add-on feature—it’s a transformational layer that addresses evolving consumer needs for control, exclusivity, and uniqueness. This is just the beginning of a larger evolution in the kind of content Indian audiences can expect from Watcho.”

As FLIQS builds out its library, audiences can look forward to marquee English content dubbed in Hindi, rare international titles, beloved classics, and regional gems—all curated into a single platform. The service firmly positions Watcho not only as a content aggregator but as a full-fledged entertainment ecosystem offering immersive, curated storytelling experiences.

With this launch, Dish TV reinforces its commitment to delivering innovation, accessibility, and creator-first platforms that contribute significantly to India’s rapidly evolving digital media and entertainment industry.