Radio City, an Indian FM broadcaster, has announced the launch of its new global podcast platform, RC SWAPPR. Developed in collaboration with Triton Digital, |an international leader in digital audio and podcast technology, the platform is now live on www.rcswappr.com, offering listeners across 120+ countries a rich variety of immersive audio content.

As per ANI, RC SWAPPR is built on the ethos of “The Art of Podcast Creation” and seeks to redefine how Indian audio storytelling is consumed globally. By leveraging Triton Digital’s robust Omny Studio podcasting platform and cutting-edge advertising technology, RC SWAPPR aims to offer seamless access to culturally vibrant and genre-diverse content. Countries including the US, UK, Canada, and major European markets are among the key international targets for expansion.

From horror and crime to comedy, romance, entertainment, religion, and spirituality, RC SWAPPR promises to serve an eclectic mix of genres designed for Indian and global audiences alike. The platform will support Hindi and English content to appeal to a wide range of listeners and further Radio City’s vision of inclusivity. To increase discoverability, a monthly leaderboard showcasing the Top 10 trending podcasts will be featured prominently. Some shows will also include a video format, adding a fresh layer of visual engagement to traditional podcast listening.

Ashit Kukian, CEO of Radio City, noted, “Given that audio is Radio City’s core strength, we seek to expand its reach through RC SWAPPR. This initiative is our promise to nurture the space with innovation and inclusivity for all our listeners across the globe. With creative use of sound, dramatic narration, and soothing spiritual guidance, RC SWAPPR is more than just a platform—it’s a movement to democratise audio storytelling.”

Richard Palmer, Vice President of Market Development and Strategy (APAC) at Triton Digital, welcomed the association with Radio City and acknowledged India’s rapidly growing digital audio space. “RC SWAPPR is poised to take audio storytelling and listener interaction to the next level. This partnership will increase the reach of RC SWAPPR and enable the provision of high-quality content that resonates with the global audience,” he said.

To keep the content pipeline dynamic and engaging, Radio City will add over 150 new podcast episodes each month. This includes the introduction of 2–3 new show properties and fresh episodes of ongoing favourites, ensuring listeners always have something new to explore.