In a country with diverse audience preferences, a leading youth and general Hindi entertainment platform, The Q India, is all set to bring forth an array of animated original content with stories of the bravest heroes, iconic villains, noblest kings, their treacherous enemies, the biggest battles and the most captivating conspiracies.

Expanding its animation genre with the addition of new shows, The Q’s newest line-up of animated content will include some of the most riveting stories of legendary characters and their cultural importance like Ramayan, Mahabharat, Panchatantra, Akbar Birbaland Vikram Betalin a fresh and unique format, making it interesting for the young and old to watch together, a company statement said.

Talking about the upcoming content line-up, Tanya Shukla, Programming Head, The Q India, said, “At The Q, we are committed to infusing the broadcast universe with fresh concepts and a unique lineup of content that engages the youth and also makes their world inclusive for the whole family. Television, in Indian homes, is the last frontier where the family still gathers. With a bouquet of shows from varied genres that is perfect for new India’s homes, we will bring the very best of entertainment from an expanded horizon of new age online content creators.”

With the entire family staying home amidst the unprecedented situation induced by the Covid virus, The Q’s upcoming content line-up starting with the animated version of Ramayan, went on-air on April, 17. The show airs every Saturday and Sunday from 6:00 AM onwards with multiple telecasts throughout the day.

The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting young Indian audiences, the statement added.

The channel claimed it has recently become one of India’s fastest growing youth entertainment brands reaching 46.42 gross rating points (GRP) on BARC India (Broadcast Audience Research Council India) data as of Week 14.

With a growing library of over 850 programs — the reach increasing after joining Doordarshan’s FTA DTH service Free Dish — the channel has reached an audience of over 712 million via 100 million television homes with partners, including TATA Sky, DISH TV and Siti Networks. The channel has 380 million OTT users via streaming platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho.