Amazon India has appointed Priyanka Khaneja Gandhi as the new Head of Ads Marketing, marking a significant addition to its leadership in the digital advertising space.

Gandhi shared the news of her new role in a post on LinkedIn, expressing her excitement about the journey ahead with the e-commerce giant.

As per the announcement, Gandhi will now lead the strategic marketing initiatives for Amazon Ads in India, a key division within Amazon that helps brands connect with millions of customers across the company’s vast ecosystem. Her appointment comes at a time when digital advertising in India is witnessing exponential growth, and Amazon continues to expand its advertising solutions to capture greater market share.

Priyanka brings to the role years of experience across brand strategy, digital innovation, and marketing leadership. Prior to joining Amazon, she held senior positions in some of the country’s top organizations, where she was instrumental in driving impactful campaigns and performance-led marketing programs. Her deep understanding of the Indian consumer landscape is expected to further strengthen Amazon’s ad business in the region.

With this appointment, Amazon is doubling down on its efforts to scale its advertising vertical, offering brands more innovative ways to reach consumers at various touchpoints—whether through sponsored listings, video ads, or display placements within the Amazon shopping experience.

The move also highlights Amazon’s commitment to building a robust marketing leadership team that can guide its next phase of growth in India’s highly competitive digital marketplace.