Prime Video launches ‘Dupahiya’ campaign
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9 months ago 03:41:27pm Television

Prime Video launches ‘Dupahiya’ campaign

New Delhi, 04 March, 2025, By IBW Team

Prime Video

As the countdown begins for the much-anticipated March 7 premiere of ‘Dupahiya’ on Prime Video, the spotlight shines on the powerhouse women who have played a pivotal role in bringing this heartwarming tale to life.

Set in the fictional village of Dhadakpur, ‘Dupahiya’ unfolds a delightful mix of chaos, comedy, and small-town charm, triggered by the mysterious theft of a prized motorbike—just as the village prepares to celebrate 25 years of being crime-free. With an impending wedding, a silver jubilee trophy at stake, and pride on the line, the series promises a rollercoaster of emotions.

Produced by Bombay Film Cartel, ‘Dupahiya’ aligns with Prime Video’s commitment to nurturing fresh talent. The creative helm of the series is spearheaded by creators and executive producers:

Salona Bains Joshi, a trailblazer in film production, is the first Indian student to be selected for UCLA’s prestigious Producer’s Program. Her previous work includes ‘ABCD2’ and the horror-comedy ‘Kakuda’.

Shubh Shivdasani, known for his work on Barfi—India’s official Oscar entry that year—has been involved in acclaimed films like ‘Uri: The Surgical Strike’, ‘The Sky is Pink’, ‘Lust Stories’, ‘Sonchiriya’, and ‘Kedarnath’.

For both Salona and Shubh, Dupahiya marks their first independent venture, driven by a passion for storytelling that resonates deeply with Indian audiences.

At the directorial helm is Sonam Nair, acclaimed for her work in Masaba Masaba. Speaking about her experience, she shared,“When Shubh and Salona called me to direct this incredible script, written by Avinash and Chirag, I was so excited and grateful. Dupahiya is unlike anything I had been offered before, and I dived into this heartland comedy with the hope of doing justice to it. From the cast to the crew, everyone poured their heart into this project, and I can’t wait for audiences to experience the joy we felt making it.”

The heart of Dupahiya beats with its remarkable female cast, bringing depth, nuance, and vibrancy to their roles Shivani Raghuvanshi as Roshni Jha, a bride-to-be with an irresistible blend of innocence and resilience. She may appear carefree, but she knows exactly what she wants—and isn’t afraid to go after it.

Renuka Shahane as Pushplata, the strong-willed yet endearing ‘sarpanch’ of Dhadakpur. With her signature blend of warmth and authority, she commands every scene she’s in.

Joining them are Gajraj Rao, Bhuvan Arora, Sparsh Shrivastava, and Yashpal Sharma, each bringing their own quirky and unforgettable performances to the series.

Beyond the screen, ‘Dupahiya’ is driven by an incredible team of women—from its creators and director to its powerful female leads. Their vision, talent, and storytelling prowess breathe life into this heartland comedy, making them the true ‘Superwomen’ behind the show.

With Dupahiya, audiences can expect razor-sharp humor, emotional depth, and a refreshing take on small-town India.

‘Dupahiya’ premieres exclusively on Prime Video on March 7, reaching viewers in India and 240+ countries worldwide.


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