The National Basketball Association (NBA) has expanded its content partnership with YouTube, bringing live NBA games and marquee events to fans in India through the league’s official YouTube channel.
This move marks a significant step in making NBA basketball more accessible to Indian audiences for the remainder of the 2024-25 season, The Economic Times reported.
As part of this expansion, Indian fans will get free access to:
Weekly regular-season matchups
NBA All-Star 2025
Select NBA Playoff games
The 2025 NBA Finals presented by YouTube TV
To further engage fans, the NBA will collaborate with leading YouTube creators to livestream select games and events on their channels. The initiative debuts with the popular creator duo Jordindian, who will stream the State Farm All-Star Saturday Night on Sunday, February 16, at 7 am.
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