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Anuradha Mathu Agrawal has taken on the role of Head of Mid-Market Entertainment Ad Sales at JioStar, bringing her extensive industry expertise to this leadership position, a media report stated.
With years of experience in media sales, her goal would be to strengthen JioStar’s presence in the entertainment ad sales sector, particularly in regional markets. Her appointment follows the departure of Dhruv Dhawan, who previously managed digital growth for mid-tier and emerging clients.
Having built a strong reputation in regional ad sales, Anuradha has successfully managed key markets, including Marathi, Bengali and Odiya. She has previously done stints at Disney Star and CNN-News18.
