Saregama, Triller in global music licensing deal

Indian entertainment company Saregama on Tuesday announced a global music licensing deal with short format video platform Triller.

“As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create innovative content using the robust music library of over 1,30,000 songs in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others,” Saregama said in a regulatory filing, according to a PTI report. The company is part of RP-Sanjiv Goenka Group.

The coming together of Saregama and Triller will empower the content architects with the prowess of music that has been adored by generations globally, the company added.

Bobby Sarnevesht, Chairman and co-owner of Triller said Saregama represents the rich diversity of Indian music and the company is excited to enter into this important partnership to ensure music publishers are fairly compensated for the legacy they have built over the years.

“This new agreement reiterates our commitment to supporting publishers in South Asia and around the world as we grow the Triller platform,” he added.

Last year, Saregama had announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram.

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RU Ediriwira, Group CTO, NXTDigital Limited

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N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Saregama, Triller in global music licensing deal

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