Disney+ Hotstar marked a new milestone in live entertainment streaming by exclusively broadcasting Coldplay’s Music of the Spheres World Tour concert from Ahmedabad on January 26, 2025. 

Garnering 83 lakh views and 16.5 crore minutes of watch time, the event captivated fans nationwide, with 85 percent of the viewership coming from Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal, the platform said in a press release.

This event highlights Disney+ Hotstar’s vision of democratizing premium entertainment, bringing cutting-edge technology and unmatched storytelling to audiences across India.

Leveraging advanced streaming capabilities, including Dolby 5.1 audio quality, Disney+ Hotstar delivered an immersive digital experience, transforming living rooms into virtual concert arenas. The seamless stream demonstrated how technology can unite millions in shared entertainment moments.

Sanjog Gupta, CEO-Sports at JioStar, remarked, “Coldplay Live exemplifies how we deliver world-class entertainment and shared moments at scale. Our strength in storytelling and immersive coverage redefines how live events are experienced in India.”

Kiran Mani, CEO-Digital at JioStar, added, “This overwhelming response is a testament to our commitment to breaking barriers and curating premium live-streaming experiences for our users. It’s the beginning of an era where technology and storytelling unlock endless possibilities in live entertainment.”

To amplify the event, Disney+ Hotstar rolled out a multi-channel marketing campaign targeting Coldplay fans and first-time users. Key elements included:

• Integrated Campaigns: Promotions on BookMyShow, Swiggy, Spotify, and YouTube ensured extensive reach, attracting audiences who couldn’t secure concert tickets.
• Influencer Engagement: Watch parties hosted by influencers fostered a community viewing experience, with fans engaging on social media through the trending hashtag #ColdplayOnDisneyHotstar.
• On-Platform Interactivity: Real-time lyric integration allowed fans to interact and engage actively during the performance.

Corporate sponsors like Jameson Ginger Ale (Co-Powered By Sponsor), Cisco (Livestream Event Partner), and Courtyard by Marriott (Associate Sponsor) enhanced the overall viewer experience, solidifying Disney+ Hotstar as the go-to platform for premium visibility.

Coldplay’s live stream is a significant step in reshaping India’s entertainment landscape. By merging premium storytelling, immersive technology, and unrivalled engagement, Disney+ Hotstar continues to lead the charge in delivering high-value entertainment experiences at scale.