With an eye to popularise further the ICC Men’s Champions Trophy next month, the International Cricket Council or the ICC has launched a marketing campaign featuring the iconic White Jacket worn by champs, unveiled by Pakistani cricket legend Wasim Akram.

Setting the momentum in action, the ICC pays tribute to the iconic ‘white jackets’ with a promo video featuring Pakistan legend and former captain Akram, who asks fans across the globe to join the journey of champions as the eight teams put it ‘All On The Line’, the cricket’s global administrator said in a statement.

The tournament will witness the top eight teams battle it out in 15 matches across 19 days in an intense and all-out showdown from February 19 to March 9. Every match counts in the ICC’s most high stakes event format, where teams not only vie for the Champions Trophy but also for the coveted white jackets — symbolizing the ultimate measure of greatness and determination.

The white jacket is a badge of honour adorned by champions. With a decorated career spanning three decades, a cricket champion in his own right, Akram highlights in the promo video that the jackets embody the relentless pursuit for tactical brilliance and a legacy that inspires generations. Winning the white jacket signifies the journey of putting it all on the line for victory.

The ICC Men’s Champions Trophy will be played in Pakistan and the UAE.