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Netflix has acquired exclusive U.S. streaming rights for the FIFA Women’s World Cup in 2027 and 2031.
The announcement was made in a joint statement by FIFA and Netflix, marking a significant milestone in sports broadcasting, UNI reported from California.
“This is a landmark moment for sports media rights,” said FIFA President Gianni Infantino, emphasizing the monumental value of the agreement. Brazil is set to host the 2027 Women’s World Cup, while the host nation for 2031 has yet to be determined.
Infantino further highlighted the importance of the collaboration, stating, “This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football.”
The financial terms of the deal remain undisclosed, but Netflix’s Chief Content Officer, Bela Bajaria, shared insights into the platform’s vision, “Bringing this iconic tournament to Netflix isn’t just about streaming matches; it’s also about celebrating the players, the culture, and the passion driving the global rise of women’s sport.”
The partnership aligns with Netflix’s growing interest in live sports. In November, the platform ventured into live boxing with a match featuring Mike Tyson and Jake Paul, an event that drew 60 million viewers globally.
Netflix followed this success by securing a 10-year deal worth over $5 billion to become the exclusive home of WWE’s flagship Monday Night Raw starting in 2025.
This latest move to acquire full rights to the FIFA Women’s World Cup further cements Netflix’s role as a major player in sports broadcasting. “The upcoming women’s World Cups will be the first competition to be acquired in full by Netflix,” said the joint statement from FIFA and Netflix.
This step reinforces the tournament’s reputation as the world’s premier women’s sporting event.
The FIFA Women’s World Cup continues to grow in popularity, with the 2023 tournament drawing more than two million viewers on FOX and Telemundo as Spain triumphed over England in the final. The partnership with Netflix is expected to further elevate the sport’s profile in the U.S. and globally, offering unprecedented access to matches and related content.
