Amazon MX Player, Amazon’s free video streaming service, continued to break new viewership records for the fourth season of its popular reality show ‘Playground’.

The latest season drove in 32 million views, which solidified the franchise’s standing as India’s leading gaming reality show, a press release from the streamer stated yesterday. ‘Playground’ S4 brought together a group of popular contestants, with intense battles over two months, with Elvish Yadav’s BT Android team emerging as the finale winner.

From its debut episode, the show kept audiences hooked with unique gaming challenges and fierce battles between contestants. The diverse panel of mentors, including Elvish Yadav, Uorfi Javed, Munawar Faruqui, Mythpat and Mortal further elevated the energy in this season.

Reflecting on this season’s success, Karan Bedi, Director and Head at Amazon MX Player, said, “At Amazon MX Player, we are always attempting to entertain our audiences with exciting and unique concepts. Playground has been incredibly successful since its debut. We are humbled by the love received from our viewers across India and the success that our sponsor brands have seen with the latest season. We look forward to bringing yet another exciting season in the future.”

Yadav, the winning mentor for a second consecutive year, said, “It’s been an amazing journey, and I’m so proud that my team came out on top. To repeat history and take home the title once again is an incredible feeling. ‘Playground’ S4 has truly set a new standard and I’m so proud of everything we’ve achieved. The competition was intense, but we gave it our all, every single week.”

“We are thrilled with the success of ‘Playground’ Season 4. The show has not only captivated audiences but has also set new benchmarks in the gaming entertainment space. Our partnership with Amazon MX Player has enabled us to set new benchmarks in engagement, storytelling, and entertainment. We are grateful for the support of our partners and viewers, and we look forward to bringing even more exciting seasons of Playground in the future,” said Mayank Yadav, CEO of Rusk Media.

“The show has redefined how gaming and entertainment converge, cementing its place as a trailblazing IP in the Indian digital ecosystem. Season 4, with over 32 million unique views over 45 days, has showcased the power of content made for the youth. It has been an incredible journey, showcasing how gaming can be a platform for collaboration, mentorship, and storytelling.

“This season has been a shining example of our vision of ‘timeshare of mindshare,’ showcasing NODWIN Gaming’s commitment to creating curated experiences for the youth globally. With our partners, Playground will continue to engage on what’s cool and showcase epic content,” said Akshat Rathee, CEO of NODWIN Gaming.