Bollywood actor Varun Dhawan has been appointed as the new brand ambassador for Ajio, a popular fashion and lifestyle brand. The announcement marks a fresh chapter in Ajio’s tradition of innovative and cutting-edge campaigns, The Economic Times reported yesterday.

In a move that defied conventional brand endorsement tactics, Ajio chose to leverage LinkedIn as the platform to unveil Dhawan as their latest ambassador. The actor made waves when he posted his very first LinkedIn profile, giving it a professional touch by listing his career highlights and upcoming projects.

As part of the campaign, Dhawan also featured in an exclusive, candid interview alongside Shraddha Kapoor, Ajio’s existing ambassador. The duo engaged in a fun-filled discussion on topics ranging from fashion to their career journeys.