Signify, (Euronext: LIGHT) a world leader in lighting, has announced its association with Indian cricket maestro, Rahul Dravid, as the brand ambassador for the next two years.

This strategic union comes ahead of the festive season and underlines Signify’s commitment to innovation, excellence, tradition, and festivities, the company said in a press release.

Dravid, adored for his noteworthy cricket career and revered role in Indian sports, epitomizes the essence of Signify’s values — legacy, integrity, innovation, and dedication to providing customers with an unsurpassed lighting experience. This association will usher in a new era for the lighting industry, as it fortifies the brand’s commitment to inspire and celebrate with the consumers in India, it said.

Commenting on the association, Sumit Joshi, CEO & MD of Signify, Greater India, remarked, “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. Taking a step ahead, we are thrilled to have Rahul Dravid join the Signify family as the face of our brand. His enduring appeal and unwavering dedication perfectly mirror Signify’s foundational principles, resulting in a collaboration that exemplifies perseverance, quality, and innovation.”

Highlighting Signify’s strategy Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “We are glad to have Rahul Dravid join us who is known for his grit, determination and integrity, personifies those very qualities that Signify stands for and hence he was the perfect choice for us.”

Dravid added: “I feel honoured to be a part of the Signify family. The lighting leader Signify is synonymous with leadership, innovation, sustainability and cutting-edge technology. I am thrilled to represent a brand that resonates so deeply with my professional journey and their commitment to pushing boundaries parallels my own pursuit of excellence.”

Signify is a world leader in lighting for professionals, consumers and the Internet of Things.