Amazon will rebrand its free ad-supported streaming service, Amazon miniTV, to Amazon MX Player after acquiring certain assets from the rival platform MX Player, according to a report in moneycontrol.com 

As part of the rebranding, Amazon has updated the miniTV account on X (formerly Twitter) to reflect its new identity as Amazon MX Player. The account bio now highlights the service’s availability across multiple platforms, including the Amazon shopping app, Prime Video, Fire TV, Xiaomi Smart TVs, Google TV, the Play Store, and the App Store. However, the website and mobile app still feature the miniTV branding. (https://www.moneycontrol.com/technology/amazon-to-rebrand-minitv-streaming-service-as-amazon-mx-player-article-12824300.html)

An Amazon spokesperson confirmed to moneycontrol.com the acquisition of MX Player’s assets, including its apps and select content. The spokesperson expressed excitement about integrating MX Player’s content with miniTV’s offerings and announced plans to introduce new titles and features soon. 

Amazon’s interest in MX Player dates back to early 2023, although initial acquisition talks were halted in July 2023. The deal was revived in recent months, culminating in the acquisition of MX Player’s assets for less than $100 million. This valuation marks a significant drop from MX Player’s $500-million valuation in 2019, when it raised $111 million from Tencent.

‘Ishq In The Air’ Trailer Unveiled: Meanwhile, according to an IANS report,  the trailer for the upcoming streaming series ‘Ishq In The Air’, released yesterday, promises a captivating journey of romance that unfolds when two seemingly disparate lives intersect.

The show will stream on miniTV that’s getting rebranded as Amazon MX Player.

 

Set against the vibrant cities of Indore and Mumbai, ‘Ishq In The Air’ follows the love story between Naman, a photographer from Indore, and Kavya, a hair stylist from Mumbai. Their fateful meeting at an airport ignites a romantic adventure that explores the highs and lows of their relationship.

Shantanu Maheshwari stars as Naman, the photographer, expressed his excitement about returning to the romantic genre by saying, “‘Ishq In The Air’ is a love story that brings together Naman and Kavya, two individuals from diverse backgrounds, as they embark on a journey of love.”

Medha Rana plays Kavya Mehra, the hair stylist. She described the project as a nostalgic nod to classic romance.

Produced by BBC Studios Productions India, the series is set to premiere on Amazon MX Player on September 20.