Cloud TV partners with India Today Group, Saregama, Fancode, Ultra Jhakaas

Cloud TV has announced strategic partnerships with India Today Group, Saregama, Fancode Sports App, and Ultra Jhakaas Marathi OTT App. These collaborations will enrich Cloud TV’s extensive content library, providing millions of users with free streaming news and music channels, as well as on-demand sports and entertainment content.

Cloud TV, a homegrown TV OS tailored to the unique preferences of the Indian audience, aims to simplify content discovery and make streaming affordable. With these new partnerships, users with Smart TVs running Cloud TV OS can now stream popular news channels such as Aaj Tak, India Today, and Good News Today, along with entertaining music channels like Saregama Music, Saregama Telugu, and Saregama Hum Bhojpuri. Additionally, the entire content library of the Ultra Jhakaas Marathi OTT app will be available for streaming.

Sports enthusiasts will benefit significantly, accessing live matches, reviews, and live scores across various sports including cricket, Formula 1, football, hockey, and golf through the Fancode sports app.

Abhijeet Rajpurohit, COO and Co-Founder of Cloud TV, expressed his excitement about the partnerships. He stated, “At Cloud TV, our objective has always been to provide the best content for our users and expand the range of content offerings. With this new partnership, our users will be able to stream these free popular channels and on-demand OTT apps on their Smart TVs, eliminating the need for expensive cable or other subscriptions.”

To further elevate the user experience, Cloud TV has rolled out a new software update, Cloud TV 3.0. This latest version introduces enhanced features, including unique immersive UIs and a voice assistant with regional language support. Additionally, the mobile remote app, which simplifies content search, navigation, and interaction, is rapidly becoming the preferred choice for users, gradually replacing traditional TV remotes.

These updates enable Smart TV players to cater to their audiences more effectively and deliver superior digital entertainment to affordable households across India. With Cloud TV’s intuitive interface and user-friendly features, viewers can easily navigate through different channels, browse program schedules, and tailor their viewing experience according to their preferences.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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