Maruti Suzuki India Limited (MSIL) announces the continuation of its NEXA alliance with the South Indian International Movie Awards (SIIMA) for the second consecutive year.

According to a press release, NEXA is excited to introduce the Streaming Academy Awards 2024, a groundbreaking platform dedicated to honoring the rapidly evolving digital content creation landscape in India. This initiative underscores NEXA’s commitment to fostering innovation and creativity in the entertainment industry.

Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, highlighted the significance of this venture, “The NEXA Streaming Academy Awards are not just an award ceremony, they are a celebration of digital creativity and a beacon for the future of entertainment. By honoring the remarkable talent emerging from the digital realm, we aim to inspire and empower the next generation of storytellers. Together with SIIMA, we are pioneering a new era of storytelling where the possibilities are endless, and inspiration knows no bounds. These awards embody our shared commitment to nurturing creativity and innovation. We are thrilled to embark on this journey and look forward to witnessing the extraordinary stories that will unfold.”

Brinda Prasad Adusumilli, Chairperson of SIIMA, shared her enthusiasm for the collaboration: “Post-pandemic, digital has become the primary source of content consumption, and content consumption on streaming platforms has become language agnostic. We at SIIMA believe in building an event celebrating the best of streaming platforms irrespective of the language in which the content is produced. We are happy to partner with NEXA in this new initiative as NEXA strongly believes in celebrating excellence.”

Embodying NEXA’s philosophy of ‘Create. Inspire,’ the Streaming Academy Awards will honor outstanding achievements across various Indian languages and platforms. The awards aim to foster a thriving ecosystem that encourages creators to push boundaries, experiment with formats, and connect with audiences in unprecedented ways. The ceremony will feature 24 categories encompassing diverse themes.

The Streaming Academy Awards will take place on July 21, 2024. Streaming platforms and producers are invited to submit their entries for nomination through the official website, streamingacademy.in, by June 14, 2024. The jury for the awards will include renowned industry veterans.

This innovative initiative marks a significant step in recognizing and celebrating the exceptional storytellers, pioneering influencers, and impactful content creators who have significantly influenced the digital domain, paving the way for future talents in the industry.