Aabha Sachdev has embarked on a new journey as she assumes the role of Brand Head – TIMS at The Times of India.

Announcing her appointment on LinkedIn, Aabha expressed her enthusiasm for the new role and her eagerness to contribute to the renowned institution of The Times of India.

With a rich educational background, including a Commerce degree from Symbiosis College of Arts and Commerce and an MBA in Marketing from the University of Pune, Aabha brings over two decades of media industry experience to her new position.

Having held significant roles at leading organizations such as Sony Pictures Networks, Disney UTV Studios, and STAR India, Aabha’s expertise spans various facets of the media landscape.

During her tenure as Head – Corporate Brand Marketing at Sony Pictures Networks, Aabha played a pivotal role in steering the network’s rebranding efforts, ensuring a robust brand presence across stakeholders and platforms.

In her new role at BCCL, Aabha will be tasked with driving brand strategy and initiatives for all TIMS Editions, leveraging her extensive experience and expertise in the field.

Aabha’s appointment underscores The Times of India‘s commitment to innovation and excellence in brand management as it continues to uphold its position as a leading media institution.