NDTV, a prominent news network, has unveiled its ambitious ‘Pledge to Vote’ campaign as India prepares for the upcoming Lok Sabha elections, heralded as the largest celebration of democracy in the nation.

The initiative seeks to rally support from influential corporate leaders across India to actively engage in the electoral process and encourage their colleagues and employees to do the same.

The campaign aims to underscore the significance of democratic participation and civic engagement, to foster a culture of responsibility and active citizenship.

By partnering with key figures from leading corporations, NDTV endeavors to ignite a nationwide movement towards robust democratic practices and nation-building.

Through compelling videos showcased on NDTV channels and amplified across digital platforms, the campaign will spotlight pledges from eminent corporate personalities committing to exercise their voting rights and promote electoral awareness within their organizations.

Among those who have already pledged their support or intend to do so are prominent figures such as RC Bhargava of Maruti Suzuki, Ittira Davis of Ujjivan Small Finance Bank, Nilesh Shah of Kotak Mahindra AMC, Manish Tiwary of Amazon India, and Rohit Kapoor of Swiggy.

Vaishali Sood, NDTV’s Senior Managing Editor, expressed optimism about the campaign’s potential to inspire widespread civic engagement and emphasized the importance of corporate leaders’ commitment to the democratic process as an exemplary model for citizens across the country.

NDTV’s ‘Pledge to Vote’ campaign aims to reach millions of Indians, encouraging them to actively participate in shaping the future of the nation through their invaluable contribution to the electoral process.