DistroTV, a leading global independent, ad-supported streaming TV (FAST) platform, has expanded its Indian content selection with the inclusion of four popular channels from Seven Colors Broadcasting Pvt Ltd.

This strategic partnership adds YRF Music, Sikh Ratnavali, Saga Music, and Saga Music Haryanvi to DistroTV’s diverse array of offerings, presenting viewers with a rich tapestry of Indian music and cultural programming.

Renowned for its commitment to showcasing the vibrancy of Indian culture, music, and heritage, Seven Colors Broadcasting Pvt Ltd brings a wealth of high-quality content to the streaming platform. The addition of their channels underscores DistroTV’s dedication to providing a broad spectrum of culturally immersive and diverse content to its global audience.

Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, expressed enthusiasm about the collaboration, stating, “We are thrilled to welcome Seven Colors Broadcasting Pvt Ltd’s channels to the DistroTV family. This partnership enriches our offering with a unique blend of Indian music and cultural content, allowing us to cater to the diverse tastes and interests of our viewers worldwide.”

Diljit Singh, Senior Vice President at Seven Colors Broadcasting Pvt Ltd, echoed this sentiment, emphasizing the mission to showcase Indian culture and music to a global audience. Singh remarked, “Partnering with DistroTV enables us to reach a wider global audience, sharing the rich tapestry of Indian traditions and sounds through our channels. We are excited to see our content on DistroTV and look forward to bringing our unique programming to more viewers around the globe.”

Vikas Khanchandani, APAC Head at DistroScale, highlighted the significance of integrating Seven Colors Broadcasting Pvt Ltd’s channels into DistroTV’s lineup.

He said, “This partnership is a significant step towards our goal of offering comprehensive and diverse content that resonates with our viewers. YRF Music, Sikh Ratnavali, Saga Music, and Saga Music Haryanvi each bring something special to our platform, enriching our viewers’ experience with the depth and variety of Indian culture and music.”

With this collaboration, DistroTV continues to solidify its position as a premier destination for free, ad-supported streaming content, while simultaneously broadening its cultural offerings to cater to the evolving preferences of its global audience. Viewers can now access an even wider selection of Indian music and cultural programming, further enhancing their streaming experience on DistroTV.