Sushant Sreeram unveils Prime Video India’s vision at Frames

In a compelling FICCI Frames 2024 panel, Sushant Sreeram, Country Director of Prime Video India, discussed the booming streaming landscape in India.

In response to questions about streaming trends, Sushant Sreeram highlighted the phenomenal growth of streaming in India, surpassing linear TV viewership. He noted that accessibility, affordability, and language preferences varied among customers, prompting Prime Video’s commitment to “AND” solutions, catering to diverse needs. Sreeram celebrated the success of Prime Video’s entertainment hub, Channel proposition, Movie Rentals service, and Mini TV, showcasing the platform’s adaptability to evolving viewer demands, the platform said in a press statement.

Addressing the query on content costs, Sreeram stressed Amazon and Prime Video‘s long-term investment perspective. He emphasized the goal of building a lasting cinematic storytelling category and creating a comprehensive ecosystem for creators. Sreeram expressed excitement about collaborations, citing the close to 100 projects in production and development as evidence of the growing appetite for compelling narratives in India.

During the session’s conclusion, when asked about their mantra for 2024, Sushant Sreeram succinctly stated, “For us, it’s still Day 1!” This reiterated Amazon’s culture and operating model, embodying continuous curiosity, agility, and experimentation, all centered around prioritizing customer satisfaction. The commitment to a perpetual “Day 1” mindset reflects Amazon’s ongoing dedication to innovation and customer-centric excellence in the evolving media and entertainment industry.

Emphasizing Prime Video’s diverse approach, he addressed key trends across SVOD, TVOD, and AVOD models, highlighting India’s pivotal role in global customer adoption.

Sreeram underscored the company’s long-term investment and commitment to creating a robust cinematic storytelling ecosystem. With nearly 100 projects in the pipeline, Prime Video aims to contribute significantly to the evolving Indian entertainment marketplace.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Sushant Sreeram unveils Prime Video India’s vision at Frames

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