Moloco, a leading machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetisation solution for the streamer.

Moloco‘s advanced ad-serving technology successfully served billions of impressions to over 32 million peak concurrent users during the Indian Premier League (IPL) 2023 final, The Economic Times reported.

The IPL, which drew 449 million cricket viewers to JioCinema last year, provides advertisers with a lucrative opportunity to target highly engaged cricket fans.

Moloco Streaming Monetisation is an enterprise software solution that helps streaming services optimise ad impressions, enabling profitable growth and maximising the value of each ad impression.