Season 3 of the RuPay Prime Volleyball League, presented by A23, has secured the support of 19 sponsors and partners ahead of its commencement on February 15th, 2024, in Chennai. The league, featuring RuPay as the Title Sponsor and A23 as the Power Sponsor, continues its journey with a strong backing from returning and new sponsors alike.

Building on the success of previous seasons, the league has solidified its reputation as a premier sporting event, co-owned and promoted by Baseline Ventures. Bollywood icon Hrithik Roshan was recently unveiled as the brand ambassador, further elevating its profile.

The upcoming season promises innovative gameplay with a 15-point format, introducing concepts like super serves and super points. The league’s popularity soared during the last edition, witnessing a remarkable 55 percent increase in viewership. This surge has attracted esteemed companies like Nippon Paint, Amul Kool, State Bank of India (SBI), Indian Oil, and Cred, among others, as Associate Sponsors.

The Jawaharlal Nehru Indoor Stadium in Chennai, with the support of the Sports Development Authority of Tamil Nadu (SDAT), will host the action-packed matches. Sony Sports Network and Sony Liv will continue as the Official Broadcast Partners for viewers in the Indian subcontinent, while Volleyball World will cater to the global audience.

Additionally, HRX, Gleneagles HealthCity Chennai, Radio City, PPL, and Mera Hoardings have joined as Official Partners, while Piston des Sports will handle Athlete Management services for the third season.

The league’s widespread appeal was evident in its bilingual broadcast across English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network, Sony Liv, and Volleyball World during the second season. This resulted in a cumulative viewership of 206 million and over 5 million fan engagements across digital platforms.

Tuhin Mishra, Managing Director & Co-Founder of Baseline Ventures Pvt Ltd, expressed gratitude for the continued support from sponsors and organizations. He emphasized the league’s growing trust within the industry and anticipated a bigger and better season ahead.

The third season of the RuPay Prime Volleyball League powered by A23 promises another thrilling display of top-tier volleyball action, airing on Sony Sports Network in five languages. Fans can tune in from February 15th, 2024, onwards, to witness the excitement unfold live on Sony Sports Network and stream on SonyLiv.