Comscore, a trusted partner for planning, transacting and evaluating media across platforms, has announced the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions.

In this expanded role, Alejandro will leverage his extensive experience and leadership to drive strategic growth and success across diverse international markets, the company said in a media statement.

Fosk, previously SVP for Comscore Latin America, brings a wealth of expertise in digital audience measurement. Before joining Comscore, he founded and led Certifica.com, a web analytics company that achieved significant recognition in Latin America.

“We are thrilled to announce Alejandro Fosk’s expanded leadership role, overseeing our operations for the international market,” said Steve Bagdasarian, Chief Commercial Officer at Comscore .

“I am honoured to embrace this broader responsibility at Comscore, now encompassing operations not only in Latin America but also spanning Europe, and Asia-Pacific,” said Alejandro Fosk, “These regions present unique opportunities for growth, and I am committed to leveraging Comscore’s expertise to drive innovation and deliver unparalleled value to our clients.

With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behaviour and make meaningful business decisions with confidence.