Bharti Airtel has revealed an expansion in its OTT aggregator service, Airtel Xstream Play, by introducing aha Tamil and Telugu to its array of offerings for subscribers.

aha OTT, a collaborative venture between Allu Arvind’s Geeta Arts and My Home Group, made its debut in 2020.

The platform boasts an impressive library featuring 750+ films, 40+ original shows, talk shows, and reality TV content.

Adarsh Nair, CEO of Airtel Digital, expressed enthusiasm about the collaboration, stating, “We welcome the aha team to our platform and eagerly anticipate working together to bring their content to audiences across India. Regional content has gained significant traction, transcending language barriers within the country. aha’s addition not only brings top-quality Tamil and Telugu content to viewers in TN, AP, and Telangana but also caters to discerning audiences nationwide. As the largest OTT aggregator, Airtel Xstream Play is dedicated to being a reliable partner for OTT players, assisting them with discovery, pricing, and other challenges.”

Rakesh CK, Senior VP and Head of SVOD and Business Strategy at aha, shared, “This strategic collaboration with Airtel Xstream marks a significant milestone in our quest to reach every Telugu and Tamil household. We believe this partnership will expand our reach and impact, enabling us to connect with a broader audience. Together, we are committed to reshaping the entertainment experience, ensuring that our exclusive content deeply resonates with viewers.”

Airtel Xstream Play, boasting over five million paid subscribers, consolidates a variety of OTT content into a single app. Its content partners include Sony LIV, Lionsgate Play, Chaupal, and Hoichoi, offering a diverse range of entertainment choices.