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Sony Sports Network has enlisted the Bollywood sensation Kartik Aaryan as their Brand Ambassador for Football. In this collaboration, Kartik will be actively involved in promoting live football action broadcasted on Sony Sports Network throughout the year, covering over 900 matches from prominent football tournaments and leagues.
The lineup includes marquee events such as UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup, and Roshn Saudi League, among others.
Known for his remarkable performances on the silver screen, Kartik Aaryan is equally recognized for his fervent enthusiasm and passion for football. His early attachment to the sport led him to be an avid supporter of Real Madrid, the highly decorated club in UEFA Champions League history.
Sony Sports Network aims to engage a wider audience in India by connecting them more deeply with the sport. To kickstart this collaboration, the network has launched the initial film from the ‘Your Home of Football’ campaign, with four more films slated for release in the upcoming weeks. These films featuring Kartik Aaryan will spotlight the network’s extensive football coverage while emphasizing the actor’s profound love for the game.
In the campaign’s inaugural film, Kartik portrays various types of football fans representing different leagues and tournaments, adorned in their respective team jerseys. The underlying message across all offerings is clear: Sony Sports Network is the ultimate destination for every football enthusiast.
Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Head of Sports Business at Sony Pictures Networks India, expressed delight in welcoming Kartik Aaryan as the face of football on Sony Sports Network. He highlighted Kartik’s status as both a cinematic star and an impassioned advocate for football, making him a perfect fit to resonate with audiences.
Kartik Aaryan, Bollywood Actor & Brand Ambassador for Football on Sony Sports Network, conveyed his excitement about partnering with Sony Sports Network. He emphasized his anticipation for the upcoming football broadcast calendar featuring top players and teams globally. Aaryan also expressed eagerness to witness matches live, share the stadium’s adrenaline rush with fellow football fanatics, and revel in the sheer excitement of the game.
