ABP News, a prominent Hindi news channel in India, has marked a monumental milestone in viewership, setting new records during the state assembly elections conducted in November 2023.

According to the BARC (Broadcast Audience Research Council) data, ABP News witnessed an extraordinary surge in viewership, notably during the critical counting hours on Sunday, December 3, 2023.

BARC’s comparative analysis, spanning the peak hours from 08:00 to 12:00 on December 3, revealed a staggering 189 percent increase in ABP News’ viewership compared to the previous four Sundays. This surge underscores the channel’s supremacy in delivering comprehensive and engaging coverage of the state assembly election results.

Further exploration of the unrolled data exhibited an even more remarkable trend. ABP News experienced an unprecedented tenfold increase in viewership during the crucial counting phase on December 3rd, surpassing the average viewership of the same time frame on the preceding Sundays. (Source: BARC, 15+ Individuals, HSM, 03 Dec 2023, 08:00 – 12:00)

This exceptional surge not only demonstrates the audience’s trust in ABP News but also underscores the channel’s credibility and appeal in delivering timely, unbiased, and informative coverage during pivotal events. ABP News’ commitment to responsible journalism ensures that each piece of news contributes to an informed society, fostering opinions based on reliability and trust.

Maintaining a steadfast commitment to responsible journalism, ABP News remains at the forefront, deeply connected to its audience by offering meaningful news that empowers informed decision-making. This surge in viewership during the state assembly elections solidifies ABP News’ position as a reliable source for crucial news coverage.