Swiss watchmaker Rado, renowned for its innovation in materials to create timeless designs, has named Bollywood star Katrina Kaif as its global brand ambassador.

This exciting partnership reinforces Rado’s commitment in creating memories that last a lifetime, the watchmaker said in a press release yesterday.

Katrina’s timeless beauty and international appeal make her the perfect choice to represent Rado’s enduring commitment to precision, innovation, and craftsmanship. Known for her versatile talent and charisma, Katrina embodies the values that Rado holds, the statement added.

As part of this partnership, a captivating campaign video has been released that transports viewers to a breath-taking desert landscape — Katrina represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist.

Adrian Bosshard, Rado CEO, expressed his enthusiasm for the collaboration stating, “We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together.”

Katrina shared her excitement bysaying, “I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform.”

The new Rado Centrix is designed for the modern day woman who withstands the test of time, essence of style and sophistication, who believes in embracing the power of timeless moments where every second counts and seizes every opportunity that lies ahead of her, the press release said.