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Bharti Airtel yesterday said its video streaming service, Airtel Xstream Play, has crossed the five million paid subscribers mark in October, and it continues to be the fastest-growing over-the-top (OTT) aggregator in the country.
Airtel Xstream Play offers a bouquet of OTT content aggregated on a single app.
Customers have access to premium content from partners such as SonyLIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, etc., and they can watch over 40,000 movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of Rs 148, the Economic Times reported.
“Although India has 40+ OTT apps and a wide selection of premium video content, discovering and paying for this content is challenging. Airtel Xstream Play helps to bring together the largest selection of premium OTT apps under one app and one price,” said Adarsh Nair, CEO – Airtel Digital.
Nair added that Airtel has recently onboarded Alt Balaji, Fancode, and Playflix as partners for its video streaming service to fulfill the ambition of having the “widest selection of premium content and twenty million subscribers”.
