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Teenagers prefer to watch more videos on Google-owned YouTube instead of Netflix, a new report has shown.
Piper Sandler’s survey reveals that US teens spend 28.7% of their daily video consumption on Netflix and 29.1 percent on YouTube.
The data point represents YouTube’s dominant position as a free online video provider, particularly among youth, and indicates that the streaming industry is becoming more competitive, IANS reported from San Francisco.
The report surveyed more than 9,000 teens across the US in September this year, with an average age of just under 16 years old.
Moreover, the report showed that TikTok improved by 38 percent as the favorite social platform among teens along with Snap ranking second and Instagram ranking third.
About 70 percent of teens have used Spotify over the last six months (up from 68 percent), with 46 percent of teens opting to subscribe/pay for Spotify (up from 44 percent).
According to the report, the iPhone continues to reign as 87 percent of teens own one, and 88 percent expect the iPhone to be their next mobile device.
Mobile devices remain the number one preferred method for customer service interactions (with a 50 percent share), while text/SMS shows the best multi-year gains, the report mentioned.
