Colors Kannada is all set to launch the 10th season of ‘Bigg Boss’, which is scheduled to premiere on October 8 at 6 pm, with subsequent episodes airing at 9.30 pm daily.

To celebrate this milestone, JioCinema, Viacom18’s OTT platform, will provide exclusive content access for free, including a 24-hour live channel.

The show is ‘Powered by’ Freedom Refined Oil and Nippon Paint, with ‘Special Partners’ Levista Instant Coffee, Cera, Swastiks Masala, and India Gate Basmati Rice. Amrith Noni is the ‘Health Partner,’ Haldiram’s the ‘Restaurant Partner,’ and Confident Group is the ‘Prize Partner.’

For the first time, Bigg Boss Kannada will embrace a theme: ‘Happy Bigg Boss,’ emphasizing the happiness and engagement it brings to viewers, participants, advertisers, and social media influencers, uniting Kannadigas across the country.

This season will feature 16 contestants from diverse backgrounds, with 73 cameras capturing their lives for the audience. To mark its 10th anniversary, Colors Kannada has constructed the largest ‘Bigg Boss House’ across all languages on the outskirts of Bengaluru, spanning 12,000 sq. ft. The larger house will facilitate more elaborate games and tasks, promising increased drama, emotion, and engagement.

Prashanth Nayak, Business Head of Colors Kannada, stated, “This season is a landmark moment for three reasons: it’s our 10th anniversary, we’ve introduced a theme for the first time, and the new house offers more space for tasks and brand integrations, creating an environment for unparalleled drama and engagement.”

Actor Kiccha Sudeep, the show’s host, expressed his excitement, saying, “Bigg Boss Kannada is not just a show for me, it’s like my happy home! With the biggest Bigg Boss house, a theme, and surprises along the way, Season 10 promises to be the most engaging entertainment project.”

Deepak Dhar, Founder and Group CEO of Banijay Asia & Endemol Shine India, shared his enthusiasm for marking the 10th anniversary of Bigg Boss Kannada, emphasizing its enduring popularity and success in India.

To enhance the viewing experience, JioCinema will offer additional content for free, including exclusive and unseen material, segments such as Bigg News, Unseen Kathegalu, JioCinema Fun Fryday, and Deep Agi Nodi. Live Shorts will provide snackable content from the 24-hour live channel, and fans can participate in interactive offerings like Watch & Win, Meme the Moment, Hype Chat, and Video Vichaar. Users can also watch the show on television and answer contest questions on JioCinema to win prizes.