Truecaller, a global communication platform, has unveiled its new corporate brand identity, which includes a redesigned brand logo and App icon.

According to the announcement, the new Truecaller brand look and feel, along with a refreshed app icon, reflects the essence of the Truecaller brand, making it more distinct.

According to Financial Express, the new brand identity was created to serve as an enabler and drive change for users who are vulnerable to vulnerabilities and increasing scams in the digital space. The tone of voice and colors of the redesign reflects the brand’s personality – trustworthy, straightforward, and approachable as we strive to give people more control over their lives through safe communication.

Speaking on the announcement, Ashwani Sinha, vice president of global Brand at Truecaller said, “Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million-strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.”