Cricket enthusiasts across India are buzzing with excitement as the ICC Men’s Cricket World Cup makes its much-anticipated return to Indian soil after a remarkable 12-year hiatus. The nation’s fervor is reminiscent of the unforgettable 2011 victory, a moment etched in cricketing history.

As the biggest cricket festival prepares to kick off from October 5 to November 19, 2023, Star Sports, the official broadcaster of the global tournament, has unveiled its eagerly awaited campaign.

The first in a series of campaign films, crafted by the in-house team at Disney Star, brilliantly captures the emotions of Indian cricket fans yearning for another World Cup triumph. The film portrays ardent fans whose hearts ache for Team India to bring home the coveted trophy, a source of eternal salvation in their eyes.

According to Financial Express, the campaign’s rallying cry, “World Cup ka bhoot sawaar, jeet ke utrega iss baar” (Banish the World Cup ghost, we’ll win it this time), resonates as an impassioned call to action, uniting the entire nation in support of the Men in Blue on their quest for World Cup glory. The promo features a star-studded cast that seamlessly blends cricket and entertainment, with appearances by Team India stalwarts Virat Kohli and Ravindra Jadeja, alongside social media sensation Shehnaz Gill and stand-up comedian Aakash Gupta.

Team India will commence their ODI World Cup campaign on October 8, 2023, with a thrilling clash against Australia at the MA Chidambaram Stadium. The excitement continues as India faces Afghanistan at the Arun Jaitley Stadium in New Delhi. The highlight of the tournament unfolds as India’s journey leads them to a much-anticipated showdown against arch-rivals Pakistan at the Narendra Modi Stadium on October 14.